The Tasmania Devils have today announced a landmark new partnership with one of Tasmania’s most iconic and enduring brands, Blundstone, marking a significant milestone in the Club’s journey toward entry into the AFL and AFLW competitions in 2028.

The multi-year agreement, spanning from 2026 to 2032, represents a historic moment for the Devils, with Blundstone set to feature on the front chest and top-back of the Club’s guernseys beginning with the Devils’ VFL and VFLW foundations and evolving into the AFL and AFLW competitions from 2028.

Blundstone will be the first brand worn on the Devils’ inaugural jumper, representing a powerful alignment between two iconic brands with deep roots, shared values, and a long-term commitment to the state of Tasmania.

The seven-year partnership will see Blundstone deeply embedded within the Tasmania Devils’ community and education programs, including Tasmania Academy of Leadership and Sport and Lap Of The Map, supporting grassroots engagement and helping to inspire the next generation of Tasmanian footballers both on and off the field.

“This is a defining moment in the history of the Tasmania Devils,” Devils CEO Brendon Gale said.

“We’ve seen strong interest from national and global brands who recognise what this Club represents for Tasmania on the national stage.

“To have Blundstone commit as our first Foundation Partner speaks to their belief in the opportunity and their desire to be part of something truly generational.” 

“Blundstone is honoured to be the Tasmania Football Club’s foundational partner and to stand alongside the Devils at the very beginning of this historic journey,” Blundstone Executive Chair Steve Gunn said.

“Proudly Tasmanian since its inception, Blundstone is deeply committed to backing local communities and supporting Tasmanian football at every level.”

The long-term nature of the partnership ensures sustained impact, embedding the brand into the Tasmania Devils’ identity and linking it to the Club for generations to come.